Effective Pre-Launch Smartphone Software Marketing

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
Loading...

Building smartphone software is one step to success. Marketing it is another step, and a very important one at that. Not all marketing strategies end up being successful, hence the need to study the best ways of marketing a particular product.

Start your Marketing Campaign long before your Software is launched

The moment you conceive in your mind that you want to build a smartphone software, you should also start planning for an effective marketing strategy. A very good plan could serve as a solid foundation for your software marketing campaign. Building a smartphone software from scratch until when it’s launched, and even after launching incurs a significant amount of expenses which you should already have planned for and be able to shoulder.

Inform Users, Potential Customers, Prominent personalities, and Others Early

By informing your potential customers about the impending release of your smartphone software, you are already creating awareness even before it hits the market. This would increase the curiosity of your target audience especially if the news spread far and wide.

Twitter and Facebook are wonderful tools you can use to make prior contact to as many persons as possible. Other free tools you can use to identify your target audience include Social Crawlytics, Topsy, and BuzzSumo.

By informing prominent personalities about the impending release of your smartphone software, you’ll not only be pointing their attention towards your software, but they’ll in most cases be obliged to offer a helping hand probably in terms of funds or anything else.

Maximize Email Marketing

Effective Pre-Launch Smartphone Software Marketing

A few years back, email marketing was the most recognized means of reaching one’s target audience easily and effectively. With Social Media here, you still mustn’t overlook it. By capturing potential customer emails through landing pages, Twitter, and the rest of social media, you can grow your email marketing list effectively.

Blogging Goes a Long Way

Effective Pre-Launch Smartphone Software Marketing

There are so many blogs online today and this is because a lot of people found the secret of blogging. Why hesitate when you can build a large fan base with a single blog broadcasting the progress of your programming and the various features users would enjoy once it is launched.

Apart from creating initial awareness for your software, blogging can also become the means by which you communicate with your customers after the software has been launched and is fully functional. You can even use the blog to generate extra funds by integrating Google Adwords and other forms of advertisements on it.

Use Sneak Peeks to Your Advantage

Humans are usually thrilled by a feel of what they are about to get involved with and that’s why you see demos for most windows and smartphones software. Even though your software is not yet functional, rather than keeping your customers in suspense about what to expect, you can quickly drop a few sneak peeks such as screen shots of your software, or video promo to get them salivating. Sneak peeks can cause several potential customers to sign up to your newsletter thereby providing you with an email list.

Make your software more Marketable with Beta Testers

Call for beta testers to test you software and it could end up being your best move in terms of marketing. These testers can easily draw more attention from your customers by testing your software and confirming that it lives up to expectation.

Get Everything set and Launch your Smartphone software

Shortly before submitting your software for review, prepare your launch contents which should include press releases, fully functional site, software store screenshot, promo video, and other related contents.

Software launch days are usually big days so ensure you maximize it by reaching out to well-established bloggers and other prominent persons in the tech world for recognition. They could possibly help out in reviewing and marketing your software too. Don’t forget to acknowledge the presence of your fans and customers as they remain your best option to achieving success in the future.

By RobustTechHouse


Also published on Medium.

Recommended Posts
Showing 19 comments
  • fallout 76 hacks
    Reply

    I like this site because so much useful stuff on here : D.

  • trap the cat
    Reply

    I found email marketing to be out of date recently.

  • betmate
    Reply

    이용이유가생기는곳 먹튀검증 안전노리터 go

  • Friday Night Funkin
    Reply

    This is a pretty fun game, but requires players to have fast hand skills to choose the right arrow keys and at the right time they touch the arrow icons available on the screen to be considered valid. . If you have ever played Audition, you will get used to the Friday Night Funkin game very quickly.

  • totoguy
    Reply

    Your article is very interesting. I think this article has a lot of information needed, looking forward to your new posts. 토토사이트추천

  • totovi
    Reply

    The information you are providing that is really good. Thank for making and spending your precious time for this useful information. Thanks again and keep it up. I can’t wait for you to write a new article. I want to write my opinion based on your writing. 토토사이트추천

  • totoright
    Reply

    That’s a great posting. I totally agree with you. I’d like to have an in-depth discussion with you on this topic. Why don’t you come to my blog and leave a comment? 토토사이트추천

  • Retro Bowl
    Reply

    Can you win the Retro Bowl?

  • 사설토토
    Reply

    It’s a pretty interesting post. I accidentally found your blog and read your post. I saw a few more of your other posts because it was interesting. I was searching several blogs to get good information. I’m very lucky to find your blog. Thank you for the good information. 사설토토

  • 메이저놀이터
    Reply

    No one would agree with you more completely than I do me. It’s a really logical and elegant summary of what I want to say. I want to look around your blog more. I’m sure there are more good topics on my blog that you can write about. Please come and check. 메이저놀이터

  • Reply

    This blog is really awesome. At first, I went around your blog lightly, but the more I read, the more gem-like articles I read. I like reading your writing. Many people are looking for topics related to your writing, so you will be of great help to them. 스포츠토토사이트

  • Biz4Solutions
    Reply

    Hi there, Thank you for sharing such an awesome blog with us! It has given us a very good insight on this topic.

  • Web3.0 solutions
    Reply

    Interesting, Sounds Good!

  • Reply

    I am really like it very much for the interesting info in this blog that to this website is providing the wonderful info in this blog that to utilize the great technology in this blog.

  • totosite
    Reply

    It’s really great. Thank you for providing a quality article. There is something you might be interested in. Do you know totosite ? If you have more questions, please come to my site and check it out!

  • Delhi Escorts
    Reply

    Thank you very much for your post. I like your post and everything you share with us is up to date and quite informative

  • 메이저토토
    Reply

    I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this greatest doc. 메이저토토

  • Reply

    This is my first time i visit this blog, and iam enjoying reading it, content is quality content.

Leave a Comment

Contact Us

We look forward to your messages. Please drop us a note for any enquiries and we'll get back to you, asap.

Not readable? Change text. captcha txt