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Even though there are millions of apps available on both Android and iOS, there isn’t any indication that the development of mobile apps is going to slow down. Due to the countless choices available to mobile users, it can be challenging to keep them engaged. If you are thinking of developing a mobile app, then it should have these 10 features.
- Great user experience
Due to the large number of apps available on various mobile OS, the experience offered by your app should be unique. If you want your app to stand out from the rest of the crowd, it should provide value or utility to users. Utility or value can come in the following forms – a solution to an issue, extra functionality not available anywhere else and improved efficiency and convenience to name a few.
- Feedback system
It is important to know what users think about your mobile app once you make it available to the public. If you have a feedback system in place, you will get more information regarding the experience of your users. At the same time, it becomes more convenient for users to report bugs in your mobile app if any.
Although adding a lot of features can make your app look cool, it can have a negative impact on the user experience if it doesn’t align with their goals and requirements. When you add unnecessary features into your mobile app, it will make it difficult to navigate through it. At the same time, it will make the experience slow and clunky. The best practice is to keep the app as minimalistic as possible while providing the necessary functionality.
When you allow users to customise your mobile app according to their requirements, your app will provide a unique experience. Users should be allowed to change the layout, font, size and colour according to their preferences. When you allow the users to change the appearance and functionality of the app, they will associate positive emotions with it.
- Social Media Integration
Regardless of the type and functionality of your mobile app, you should integrate social media. If users have to create an account to use your mobile app, they should have the option of using their social media to make one. Also, when users make any achievement in your mobile app, they should be able to share it on social media.
- Easy and intuitive navigation
Your app should have easy and intuitive navigation, to enrich the experience for your users. When navigation is easy, all your users will know where they are on the app. At the same time, they will be aware of all the features of your mobile app. Reduce the number of taps and swipes as much as possible.
Personalisation is one of the most important features of any mobile app. When you personalise your mobile app according to the preferences of your users, it will be easier to stand out in the highly competitive mobile app market. To do so, you need to study user behaviour, current location and demographics to name a few.
- Push notifications
Push notifications are one of the most useful and basic features in any mobile app. For starters, it is easier to notify users about updates. At the same time, you can reach out to all the users to market various deals and offers in your mobile app.
- Augmented Reality
As augmented reality(AR) is becoming more mainstream, it is important to adopt this feature in your mobile app. You can use AR to market products and to make the user experience more interactive and immersive.
- Offline mode
A large number of apps require the Internet connection for their functionality. However, it isn’t always necessary that your users will have access to the internet. Instead, the users can use certain functions of your mobile app in offline mode.
These are the 10 features your mobile app must have to be successful. If you are finding it difficult to create a mobile app that has these features, why don’t you contact Robust Tech House?
Brought to you by RobustTechHouse
Also published on Medium.