You had an amazing idea, found out your target audience, hired designers and developers, and created the final version. While development of your mobile app is an extremely important stage, it doesn’t mean that your work is finally over. In fact, you need to focus on making your app visible in the App Store so that more people will see it and download it. As there are millions of apps available in the App Store, higher visibility will work wonders. Everyone who develops mobile apps hopes for it to be as successful as WhatsApp, Angry Birds, and Instagram to name a few.
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- App store optimization (ASO) is key
App store optimization (ASO) is an extremely effective method to improve the visibility of your mobile app. In other words, how SEO affects the ranking of websites, app store optimization works the same way. The search results in the App Store will give you more than 100 mobile apps with similar titles. However, no user will go beyond 10 mobile apps in those search results.
For app store optimization, you need to use keywords in the description and title of your mobile app. Ensure that you get positive reviews and ratings for your mobile app. Even though these factors are out of your hands, you can influence users to give you the best reviews and ratings.
- Make your app description persuasive
When you are writing the description for your mobile app, you need to make it as persuasive as possible. As you can fit only a certain number of words into the description, you need to make the most of it. You should write the first line of description in such a way that you highlight what your mobile app can do for the users. By showing the users how your mobile app is useful to them, they will be compelled to find out more about what you have to offer. If you have developed an app before, you can talk about it in the complete description.
To organize the information of your mobile app in an orderly fashion, use bullet points. When you follow this method of organization, it becomes easier for the users to read the description. Highlight all the features of your mobile app so that users know what they will be getting when they download it. If media outlets or blogs have given positive feedback for your mobile app, you should include it in the description. If you want to find inspiration, take a look at the cover of any popular book. You will be able to find out how popular books use positive reviews to gain the attention of readers.
- Pick and use optimum keywords
Users depend on keywords to find mobile apps in the App Store.When you use the right keywords in your mobile app, you will be able to increase its visibility significantly. Also, when you use optimum keywords, your mobile app will have a higher ranking in the App Store. Sit down with your team and have a brainstorming session to think about keywords.
You also need to use keywords that are not common as it can reduce the competition drastically when users search for mobile apps. If possible, you should use keywords in different languages to improve the visibility of your mobile app. However, your mobile app should also support these languages. You can use App Tweak, Sensor Tower, App Annie, Keyword Tool, and Google AdWords to find optimum keywords for your mobile app.
- Use screenshots to highlight best parts of your app
Most of the time app developers fail to include screenshots about their mobile apps. Due to the lack of screenshots that give the users a sneak peak of their mobile apps, they lose out on a large number of downloads. As screenshots are important, you need it to highlight the best parts of your mobile app. Ensure that you use high-quality screenshots for your mobile app. Also, include a brief description of each of these screenshots. If you want to find out which screenshots are more compelling to the users, you can use A/B testing. By analyzing the number of downloads for different tests, you will be able to pick the best screenshots for your mobile app.
- Utilize short feature videos
Last but not the least, you need to make a small video about the features of your mobile app. As users love visual cues, short feature videos are a great way to gain their attention. On the plus side, you can even use these videos to market your app through different methods. As a result of this, you will be able to improve the visibility of your mobile app significantly.
Use these tips to make your app visible to users in the App Store. If you are finding it challenging to make your app visible, why don’t you contact Robust Tech House?
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